Unilever Study Trip
The IBA CDC organized a study trip to Unilever, led by Syed Atif Murtaza Qaiser, Lecturer and Head of CDC, to provide students practical insights into customer development strategies.
Ms. Madiha Saeed Sheikh highlighted Unilever's principles in delivering quality and fostering customer loyalty. Mr. Syed Jawad Raza discussed LeverEdge technology's application in sales and supply chain management.
The interactive session facilitated direct engagement with the Unilever team, fostering critical thinking. This experience gave students a comprehensive understanding of consumer goods strategies, shaping their future endeavors.
