Guest Speaker Session
On November 24th, 2022: we invited Mr. Ali Rashid Khan, Head of Marketing – Condiments Division at National Foods Limited as a guest speaker to talk on "Product Innovation to Win Consumer Hearts" in class of Mr. Atif Murtaza, Lecturer and Head of Career Development Center (CDC), IBA Karachi for Principals of Marketing course.
Mr. Ali catered students by giving knowledge about how a company has to look over customer needs before manufacturing a product, barriers to entry, competitive edge, and new segments to take over.
When you are launching a product, you are not only just bringing the product, but solving a problem; make sure you launch a product innovation and how well it solves the defined problems, added Ali.
He further inculcated by referring to some examples that always come up with unique ideas and this is possible with advanced research, idea generation, strategic implementation, and tracking success in the market.
The session was also followed by an activity where students were involved to test a new product that NFL is about to launch and provide their feedback.