Guest Speaker Session - Nashit Munshi
November 22, 2023, IBA Career Development Center organized a guest speaker session in collaboration with our faculty Ms. Yasmin Zafar.
Mr. Nashit Munshi ناشط منشی - Senior Manager, Publicis Groupe was invited to talk with the students about how eCommerce and Marketing has changed post-COVID-19 in Pakistan and Mena Regions.
Mr. Munshi outlined how platforms have experienced a steady increase in their user populations, paralleling the surge in online consumption. He discussed the factors contributing to this growth, such as increased digital literacy and changing consumer preferences accelerated by the pandemic.
