Guest Speaker Session - Sultan Waleed Khan

On May 11, 2024, Syed Atif Murtaza Qaiser, Lecturer and Head of CDC at IBA, hosted a guest speaker session featuring Mr. Sultan Waleed Khan, National Sales & Operations Manager of Bazaar Technologies.

The session explored sales dynamics, distinguishing between primary, secondary, and tertiary sales. Mr. Sultan discussed startup challenges post-pandemic, emphasizing the role of venture capital funding and comparing startup strategies with MNCs. He highlighted the importance of B2B technology for FMCG businesses, enabling efficiency and growth. Students acquired an in-depth comprehension of the sales landscape, equipping them to navigate future business challenges effectively.

Thank you to Mr. Sultan for sharing his knowledge and experience.

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