Guest Speaker Session - Shahroze Nasir

Septembr 22, 2023, IBA Career Development Center organized a Guest Speaking Session with Mr. Shahroze Nasir - Category Operations & Transformation Lead at Unilever in collaboration with faculty Dr. Nida Khan for the class of Brand Management.

Mr. Shahroze gave students a profound discussion on the intricacies of brand purpose and its transformative power. He also added the impact of customer touch points, providing invaluable insights into the art of crafting marketing content and campaigns that are deeply rooted in data-driven intelligence.

Throughout the session, students have asked multiple questions back and forth.

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