Guest Speaker Session - Salman Sarwar Butt

On March 22, 2024, Dr. Nida Khan - Assistant Professor and Chairperson - Marketing Department, IBA Faculty invited Mr. Salman Sarwar Butt - Chief Executive Officer Green Peak International as a guest speaker for her students studying ‘Marketing Issues in Pakistan. The session kickstarted with an introduction to focusing on the significance of Sports Marketing and Management in propelling the PSL forward.

Mr. Butt highlighting his achievements and expertise in Sports Marketing, elaborated on why PSL sports marketing and management are crucial aspects of ensuring the success, growth, and sustainability of the league.

The Pakistan Super League (PSL) requires robust sports marketing and management strategies to ensure its success and growth. Key elements include brand building, fan engagement through social media and events, securing broadcasting rights and sponsorships, effective player management, meticulous event planning, leveraging digital marketing tools, community outreach, data analytics for informed decision-making, and preparedness for crisis management. Mr Butt stressed on creating a “Sports Ecosystem” in Pakistan.

The session concluded with a vote of thanks to the speaker.