Guest Speaker Session - Salman Ali Khan
Mr. Adnan Ahmed, IBA Faculty invited Mr. Salman Ali Khan - Head of Trade Marketing at Shan Foods as a guest speaker in the class Introduction to Trade Marketing.
Mr. Salman shared enlightening insights on Category Management in FMCGs, drawing from his extensive experience with Reckitt, Unilever, and Shan Foods.
From the evolution of category management to the significance of data analysis and retail audits, the session was packed with valuable knowledge and engaging discussions.
