Guest Speaker Session - Muhammad Tauheed Dyer

September 27, 2023, IBA Career Development Center organized a guest speaker session with Mr. Muhammad Tauheed Dyer - Marketing Manager at Tapal Tea in collaboration with faculty Dr. Farah Naz in the class of Principles of Marketing.

With a wealth of experience in the corporate world, Mr. Dyer delved into the intricacies of Brand Strategy and Brand Level Strategy, building and sustaining a brand. He highlighted the importance of aligning a brand with its core values and purpose. He emphasized how a brand's identity, personality, and positioning play a pivotal role in creating lasting connections with consumers.

At the conclusion of the session, students engaged in an insightful Q&A session, posing multiple thought-provoking questions to our esteemed speaker.

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