Guest Speaker Session - Mr. Sohail Akram
Mr. Adnan Ahmed, IBA Faculty invited Mr. Sohail Akram - Business Unit Head at ANA & BATLA INDUSTRIES as a guest speaker in the class Introduction to Trade Marketing.
Mr. Sohail shared invaluable insights on General Trade and Wholesale Channel Strategies, drawing from his rich experience with top brands like Daraz, Reckitt, Unilever, and Shan Foods.
From traditional to modern "Go to market" strategies, the class delved into the intricacies of the industry, with a special focus on Pakistan's vast wholesale channel. With over 900,000 shops in Pakistan, understanding this landscape is crucial.
