Guest speaker session by Sohail Akram
On Friday, October 25, 2024, Mr. Adnan Ahmed hosted a guest speaker session featuring Sohail Akram, Business Head at ANA, and BATLA Industries. He discussed the importance of the wholesale channel in product reach, which contributes 64% of sales, highlighting that a strong Go-to-Market strategy is essential. Sohail emphasized the value of loyalty over discounts, suggesting that building robust relationships and focusing on service are key for sustained market presence.
