Guest speaker session by Muhammad Haris
On Saturday, August 31, 2024, Mr. Adnan Ahmed, Visiting Faculty at IBA, welcomed Mr. Muhammad Haris, Regional Strategy and Performance Lead at Daraz, as a guest speaker in the Retail Management class for final-year BBA students.
Mr. Haris discussed the importance of strategic approaches in e-commerce, focusing on integrating strategy, tactics, execution, governance, and monitoring. He shared real-life examples and insights into the retail and marketplace business models, along with key performance indicators (KPIs) for business success. The session ended with a Q&A, providing students valuable perspectives on thriving in the e-commerce industry.
