Corporate Connect Series | Market Research
September 26, 2021; The IBA CDC in collaboration with Associate Professor, IBA Karachi, Dr. Saqib Sharif organized a session at the IBA Karachi. CEO, Craft Solution, Ms. Maimoona Shafaat delivered a session to EMBA students on Business / Market Research.
It was an interactive session whereby students had a chance to ask questions and clarify their concepts about doing business research. Maimoona talked about the importance of research, shared some interesting statistics, and briefly discussed some of the errors often made by researchers that makes the research process doubtful. At the end of session, the speaker mentioned some of the new ways to collect primary data, that is both convenient and cost effective, such as, Text Analytics, Mobile Ethnography, and Virtual Shopping. Lastly, Dr. Saqib Sharif thanked the guest speaker on behalf of IBA, Karachi and presented a souvenir as a token of appreciation for sharing her knowledge and experience with the students.