Corporate Connect Series on Brand-driven storytelling

February 8, 2019: The CDC hosted a Corporate Connect Series session in collaboration with Lecturer and Student Counselor, Dr. Nida Aslam Khan at the IBA Karachi main campus.

The session was led by Head of Marketing at Red Bull, Mr. Muneeb Rizavi. Mr. Rizavi talked about "Brand-Driven Storytelling". He discussed the branding techniques adopted by the international organizations that include the essence of storytelling. He also highlighted the scope of such branding and marketing strategies in Pakistan. He further shared his experience of working as the marketing head in big multinational organizations such as Colgate-Palmolive (Pakistan) Limited, Mondelez Pakistan Ltd and Reckitt Benckiser Pakistan.