Corporate Connect Series | Challenges of Marketing Pharma Brands in Pakistan

February 23, 2020: A guest speaker session was led by the Group Product Manager of PharmEvo Private Limited, Mr. Adil Tanveer, at the IBA Karachi City Campus. He shared valuable insights about the challenges faced by pharmaceutical companies in marketing their brands.

The IBA CDC and the Chairperson of the Marketing Department of the IBA, Dr. Saima Husain, co-hosted this informative session for graduate students.