Corporate Connect Series | Guest Speaking Session
[April 23rd, 2022] IBA Career Development Center organized guest speaking session in collaboration with the faculty member Mr. Syed Atif Murtaza Qaiser, Lecturer - School of Business Studies for his class of 'Trade Marketing.'
Mr. Azeem Naeem Adamjee, Regional Export Manager - Ismail Industries Limited was invited as a guest speaker for this session. He started the session with his brief introduction and companies' later. He covered the topic of shoppers marketing at advance level, also he shared his learnings and experience while handling major projects at Nestle, his former employer. Mr. Azeem discussed tools and techniques which they utilized at Nestle to study consumer behavior and where they launched some prolific campaigns for its products. Also, his current involvement at Ismail Industries were discussed in detail as well.
His insights and learnings around shopper behavior in Pakistan gave students some perspective on how the industry gauges and transforms such intriguing insights into sustainable actions. The session was back up by questions and answers session during and after the session.
