Corporate Connect Series | Guest Speaking Session
April 6th, 2022: IBA Career Development Center as part of its 'Corporate Connect Series' organized a guest speaking session in collaboration with Dr. Saima Husain in her class of Consumer Behavior. Mr. Junaid Aziz, a brand strategy expert teaching Design Strategy at Stanford University, spoke as a guest speaker to students. Having worked internationally for ROLEX, Montblanc, and Vacheron Constantin, and having collaborated with the academic faculty at Stanford, Mr. Aziz had incredibly insightful experiences, learnings, and lessons to share on how one can build an aspirational branding.
Mr. Aziz encouraged the students in attendance to work towards building a meaningful brand for themselves that aims to innovate and create strong experiences for consumers. The quality of a society is reflective of the quality of its entrepreneurs, and hence, to improve societal experiences and welfare, we must work towards building better brands, said Mr. Aziz.
A detailed question and answer session was part of the session in which students got opportunity to get awesome answers.
